Digital Marketing / Advertising / Online Marketing are probably the most used terms of this marketplace today. However, it is sadly just a bunch of jargon for most of individuals who hear it and use it to convey their mind. What exactly is digital marketing and what part of it vital for today’s business customer? We’re here to break it down you r in the simplest words possible.
Online Marketing will be just marketing of marketing onto digital platforms so as maintain onto your loyal consumers as well as increase your reach to new potential target audience easily.
That is this task. That is what Online marketing may be. There are some further questions which attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is absolutely. Digital / Internet marketing is a wider concept along with social media marketing in the sense that, all interpersonal networking platforms are available digitally i.e. via the internet. However, there are other platforms that come under digital marketing except social media promotion and marketing.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of one’s product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a technique of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test out your website efficiently. It’s a way to get higher rankings planet search results regarding the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every web marketer as it can help stand out among the sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it in order to products that possess a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple era. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy these people so as to keep reminding them with regards to their visit to the cost.
This also enables us to concentrate on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a great digital / Web marketing experience, a campaign needs to be developed using all of the above mentioned set-ups.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771